Blog Archives
Optical Dispensary Management – Patient Focus – Revenue Growth
Ask any optical dispensary sales professional how to impress their boss and most will say, make BIG SALES. And surely one way to get your boss’s attention and excited about your performance is to deliver robust and growing sales. But…
Optical Dispensary Management – Patient Education is Sales!
Optical dispensary management is all about deploying proven tactics that expand sales. Patient education is one of those proven tactics and it is a requirement today in our business. With the degree of complexity of the lens choices on the…
Optical Dispensary Management – Tracking Capture Rate
For any well managed dispensary, tracking the capture rate is the key to really understanding performance. BUT!!!!!! Most optical consultants will stop right there…thinking they have provided their client with valuable insight into managing the dispensary. That is why most…
Optical Dispensary Management – Tiered Lens Strategy
Every optical makes the decision on what products to sell and at what price point. But too few spend the time and energy to narrow the focus for the patient. Keeping it simple often provides the path to least resistance…
Comprehensive Guide to Optical Dispensary Management
Below is a comprehensive guide to successfully managing your optical shop in a non-retail setting. First, lets get a few basics out of the way.. 1) No optical can be successful without patients. So you need a strategy in place…
Optical Dispensary Management – revenue growth – share the details!
As a 37 year old optical management company, Medical Eyeglass Center has long understood the nuances of growing optical revenues within a medical environment. If you run an optometric or ophthalmic practice and are responsible for the optical results…here are…
