Optical Dispensary Management – Patient Education is Sales!

Optical dispensary management is all about deploying proven tactics that expand sales.  Patient education is one of those proven tactics and it is a requirement today in our business.  With the degree of complexity of the lens choices on the…

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Optical Dispensary Management – Tracking Capture Rate

For any well managed dispensary, tracking the capture rate is the key to really understanding performance.  BUT!!!!!!  Most optical consultants will stop right there…thinking they have provided their client with valuable insight into managing the dispensary.  That is why most…

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Optical Dispensary Management – Opticians respect what you inspect

My wrestling coach from high school used to have a saying that always stayed with me.  When I was a senior in high school, I was elected captain of our team and was put in a position to drive team…

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Optical Dispensary Management – Tiered Lens Strategy

Every optical makes the decision on what products to sell and at what price point.   But too few spend the time and energy to narrow the focus for the patient.  Keeping it simple often provides the path to least resistance…

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Optical Dispensary Management – Hiring your Optician

For whatever reason, practices who call on MEC to assist with their optical dispensary often spend little energy on finding the best optician for their practice.  I am not sure if that is because they dont know how to define…

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Comprehensive Guide to Optical Dispensary Management

Below is a comprehensive guide to successfully managing your optical shop in a non-retail setting. First, lets get a few basics out of the way.. 1) No optical can be successful without patients.  So you need a strategy in place…

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